In 2015, the 3rd Heilongjiang International Green Organic Food Industry Expo, adhering to the concept "Ecological Agriculture, Green Organic", with the theme of "Green Food-New Consumption, New Economy", integrated for the first time the "Harbin World Agricultural Expo" and "China Heilongjiang Great Northern Wilderness International Agricultural Machinery Expo" and other exhibitions, combining Sichuan Goods National Tour Harbin Station, Shanxi Brand China Tour (Harbin Station) with the first China-Korea Kimchi Festival, further enhancing the efficiency and level of the exhibition. The exhibition area increased by 122.8% compared with that of the previous session, and the exhibitors increased by 76.3%.

 

 

In order to drive the transformation and upgrading of the green food industry and model innovation, this exhibition kept up with the pace of the times and introduces the theme of "Internet plus"，specially set up "Internet plus Agriculture" exhibition pavilions and Science and Technology support exhibition pavilions to display the application of agricultural precision production system, soil testing formula system, and pest monitoring system in the agricultural field; Guhe E-commerce and Alibaba Juhuasuan Weekend Taobao jointly organized the first "Heilongjiang Green Agricultural E-commerce Festival"，through the rich offline physical exhibition resources of the exhibition, 15 kinds of products are locked, and the green food marketing channel of the combination of online and offline through the "Internet plus" was used to accurately, quickly and efficiently promote the green organic food of Heilongjiang Province to the whole country.

 

 

During the exhibition, the 2nd China Modern Food Industry Development Strategy Summit and the 2015 Heilongjiang Green Organic Food International Forum gathered together, attracting over 1,400 representatives of celebrities from governments, business, industry, academia, and research circles of China, from the strategic height of view of ensuring national food safety, comprehensively advertised the value of Longjiang's green and organic food, and promoted the transformation of Longjiang's agricultural products to scale, specialization and ecologicalization.

 

 

In the respect of exhibition services, an interactive experience was added for the first time to guide enterprises to experience the O2O model of micro-marketing. Merchants interacted with companies by subscribing the WeChat platform; a QR code was set on the booth, and visitors could "scan" with their mobile phones to obtain exhibitors’ information, realizing convenient query of exhibits, service guide, business activities, and exhibition map. The number of fans on the official WeChat platform of this exhibition reached 6,840, and the view times on the WeChat platform numbered 123,574.

 

 

The exhibition paid more attention to channel brand building, focused on the introduction of the "Authentic Longjiang" standard, and established the Heilongjiang Province green food industry standard system to solve the problem of good and bad specialty store being mixed up in Heilongjiang and flooding of fake goods due to the lack of provincial industrial standards. Based on Heilongjiang’s unique geographic brand featured primarily by high-quality agricultural products, "Authentic Longjiang" created a strong provincial-level parent-child brand system, so that Heilongjiang’s unrepeatable ecological environment and unique product advantages could be quantified and distinguished with uniform standards. To many small-scale and weak agricultural products processing enterprises within Heilongjiang Province, this was a win-win space for "hustling together".